I am a Digital Product Designer.

I believe in Leading by Design.

Connecting business and design to create meaningful
and seamless web and mobile experiences.

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Hola, I'm Sonali!

For more than 10 years, I’ve been designing applications with a focus not only on how it would look (user interface) but also how it would feel and function (user experience).

Currently working full-time as a Senior Product Designer at Fetch Rewards,

In all these years, I’ve been honored to work with some amazing companies like Kum & Go, Kaleo and more not just as a designer, but as a partner combining strategy, design and research to deliver engaging digital products.

Sonali Agrawal
Currently available for part-time freelance work

Expertise

From flowmaps, wireframes and prototypes to visual designs, it’s a never ending journey on the path to expand my expertise.

#ui

Design System

Design System
  • Enable shared set of principles and rules to build components (dev.)
  • Increase efficiency and consistency to build faster products at scale (dev.)
  • Reduce design and development cost
  • Build loyalty and trust (customers)
  • Reduce friction and cognitive load for customers
#strategy

Competitive Analysis

Competitive Analysis
  • Get strategic insights into the features, functions, flows, and feelings
  • Inform the design process
  • Know the strengths and weaknesses of your competition
  • Have reliable evidence when making product changes
  • Help focus efforts in a target market
#strategy

Heuristic Evaluation

Heuristic Evaluation
  • Uncover and solve usability problems
  • Focus on specific problems
  • Uncover and solve flow issues on overall customer experience
  • Uncover consistency and standard user experience issues
  • Help customer's recognize, diagnose, and recover from errors.
#strategy

Product Design Planning

Product Planning
  • Create a UX Roadmap
  • Continuous discovery to understand customer's pains and needs
  • Prioritize the customer's pains to be solved
  • Create iteration plans and process
  • Build a cohesive process and design team
#ux

Flowmaps

UX flowmap
  • Understand customer scenarios and journey
  • Get an overview of how a customer would navigate through the product
  • Visually trace the steps the customer takes to complete tasks
  • Understand customer interaction and behavior touchpoints
#ux

Information Architecture

Information Architecture Mapping
  • Get an understanding of how content should be structured
  • Get an understanding of how content should be presented to the customer
  • Craft meaningful and customer-centric taxonomy
  • Get organized content schemes based on customer's context
#ux

Wireframes

UX wireframes
  • Get an understanding of the user flow
  • Get an understanding of the features and functionality first
  • Helps to understand the intent
  • Helps focus on usability
  • Identify how your site/app will handle growth - scalability and flexibility
  • Iterate and save time
#ux

Prototypes

UX prototypes
  • Get a better understanding of the design intent
  • Provide and gather early feedback
  • Help get validation before development
  • Use to test with customers
  • Get a clear idea on the behavior and choreography
  • Iterate and save time

Selected Work

From flowmaps, wireframes and prototypes to visual designs, it’s a never ending journey on the path to expanding my skillset.

Kum & Go &Rewards App

Improve the current app experience by introducing elements of dynamism, surprise, and delight that would lead to customer engagement.

Read Case Study

ATK Digital Twin App

Design a smart application that enables real-time visibility into shipment’s location, predictive analysis for demand forecasting and more.

Pebbles of Hope App

Redesign the app allow medical professionals and parents of preemie babies to be able to communicate and ask/answer any concerns they might have.

Read Case Study

Selected Case Studies

Work-in-progress as I am still collecting and drafting artifacts.

#ui

Atlas Design System

Crafting a design system that provides Atlas applications (mobile & web) with a unified and consistent experience.
Case study under construction
#ui
#ux
#strategy

Atlas Applications (Mobile & Web)

Improving current experience of the web app and crafting brand new mobile app for the construction people in the field.
Coming soon...
#ux
#strategy

Kum & Go Loyalty Mobile App

Redesigning the app to introduce elements of personalization, engagement and delight.
Coming soon...

Let's Connect

For any work inquiry, project collaboration, consultation and/or partnership, please reach out to me by sending me a message. I'd be happy to help.

Send a message